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The Snow Trail was obtainable in Season 24: "Winter Rally" by reaching level 9.
A handful of traders have started giving good overpays for Snow Trail, leading it to be more sought after than normal and although it was doing well beforehand, it hadn't really gained much traction until it was getting overpaid for, hence why we added the projected tag.
Supply is widely distributed — no single holder owns enough to register as a hoarder.